3 Ways To Make Your Resell Rights Products Better Than The Competition

It often surprises me when people say that there’s no money to be made with resell rights products and that the information is old re-hashed and recycled. Whilst this is true in some cases, it does not mean you can’t make money with it. Some of my most successful products to date stem from resell rights than have been tweaked in the right areas to make it a long term income generator. If you happen to be one of those people who believe there is no money to be made with resell rights products or on the internet at all for that matter, then let me shed some light in your direction by giving you some very basic techniques I use to make my ‘off the shelf’ resell rights product different from every else’s.

1. Redo the graphics. Depending on your license this may be a grey area (read your license terms first). I will go out of my way to make the graphics better than the original. This alone can separate my product from the rest. I’m okay with Photoshop, but for those who aren’t I highly recommend you pay the extra buck to hire a pro.

2. Give out free samples in exchange for testimonials. Whether it’s an eBook or video course or piece of software I’ll go out of my way to get 5-10 testimonials of the product. I’ll also be asking for a picture and a URL from the person reviewing the product. This does three things: a) provides authentic content for your sales page and makes it longer which Google loves, b) builds confidence in your visitor, c) allows your reviewer to build his or her reputation by providing their own link. I even go out of my way to pay people to give a 2-3 page review of the product. That way not only do I have a testimonial I also have a mini-report which I can give prospects who didn’t buy the first time round!

3. Add more value to the offer! Just because you’re selling a product and the sales page doesn’t include an empty box for you to add bonuses doesn’t mean that you can’t add them in! In my experience the majority of resell rights licenses allow to you add bonuses and incentives to make the offer even sweeter. For example, if I’ve selling an eBook that came with master resell rights on how to optimize your sites for AdSense, my bonus could be for a set of AdSense templates, or perhaps a selection of graphic headers, or a ready-made AdSense website. Do whatever you can to compliment the original offer to make everything more enticing!

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