Resell Rights vs. Master Resell Rights vs. Private Label Rights

Products with resell rights offer you to sell a product (usually) without modifications or slight modifications such as adding more to the sales page, adding your name and payment button etc. Generally you’re not allowed to modify the contents of the product or claim original rights or ownership. You can only sell the product to your customers for their own personal use. Your customers are not allowed to sell it and the transaction ends there.

Products with master resell rights offer the same limitations as a product with resell rights except you are allowed to give your customers to right to resell the product too. This gives the product more selling power but depends on the quality and presentation of the product to begin with.

Private label rights offer the highest level of rights and branding. You can put your name on it, reface the entire package, strip it down into articles, make an eCourse out of it and so on. The license will define your exact do’s and don’t but as a general rule of thumb, you can rebrand it, put your name on it and links inside to give you instant credit and traffic back to your site.

The biggest factor I always look into with resell rights products is the quality of the package. If you won’t buy it yourself even for personal use, then you’re going to have a hard time selling the product and will not be worth anything to you.

So next time you see someone offering any of the above licenses do some prodding and question whether or not you’ll buy it even if it just came with a user license!

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