3 Ways To Repurpose PLR Content

PLR, or Private Label Rights content can save you a lot of time and effort but if you use it as-is, you're leaving money on the table. In this article we're going to look at three ways you can repurpose your PLR content to get even more value out of it.

Before we get into the three strategies, let's just discuss why using it in its original format isn't ideal. The main reason is because everybody else who buys the rights to that content can also use it. So if you use it without changing anything, you'll have more competition, whether it's to sell the product or to use it as web content.

If you can differentiate your PLR in a way that makes it unique, you won't have to worry about that competition - your product will be different than everybody else who bought the rights.

The first way you can repurpose PLR is to convert it into a different format entirely. If you have a PLR ebook or report, why not record and audio or video version of it? This can add value to the overall package and it makes it much more effective for both a sellable product and web content, since audio and video will be much less likely to get tagged as "duplicate" content.

Another effective way to repurpose PLR content is to bundle several complementary packages together into a single larger package. Again, when you do it this way you're distancing yourself from all the other people who just sell it in its original format.

Plus, by bundling several PLR packages into one larger offer, you can sell it for more money and make more profit.

The third method of repurposing PLR is to convert it into a membership or even a coaching program. If the topic of the PLR works for a membership or coaching offer that will be delivered over a period of time, you can break it up into separate modules and that content can form the basis of your membership.

This also works well if you are bundling several PLR packages into a single offer. There's no reason you couldn't deliver them on a pre-defined schedule, allowing you to collect recurring payments from your members.

While PLR is a big time saver, it can be much more profitable if you put a little extra effort into increasing the value. These things don't have to take a huge amount of time, but the time they do take will pay off many times over.

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