Why It's So Important to Get Your Marketing Funnel Up and Running Quickly Every prospect that you bring in at the top of that funnel is going to cost you a great deal of money one way or another. Thus, you must reduce the amount of both prospects and customers who ‘escape’ your business before you have had a chance to maximize your returns from them. And don’t forget that creating an effective and ultimately profitable sales funnel is something that you only have to do once. Yes, there is some work involved in testing various landing page formats one against the other and because you need different e-mail messages for all of the different ‘levels’ of your funnel, there is some work to be done creating those outgoing messages as well. But once it is done, you need do no more than finesse, test and improve various aspects of your system, confident in the knowledge that it is already working extremely well in any event. However much knowledge of the sales funnels concept you had when you began reading, you now have some basic knowledge about both the theoretical and practical aspects of using sales funnels for maximum profits in your own business. Simply by setting up your initial sales system as detailed in the previous lessons, you will increase the number of people you convert from prospects into customers. Moreover, each of those customers will become increasingly more profitable as you feed them down your sales funnel too. You have all the practical knowledge that you need in order to improve the profitability of your business right here in front of you. Now is as good a time as any to start putting it into action! YOUR LINK