SUBJECT: Autoblogging Lesson #3 - Issues You May Run Into {!firstname_fix} You do need to be careful with autoblogs as they have had a bad reputation, being something that is used by spammers and black hat marketers. Sure you can go this route if you wish but expect sites to be delisted, domains to be blacklisted and to worry about your income vanishing overnight at the whim of a search engine boffin. You need to take steps to ensure that your websites are not classified as spam sites and treated as such. This section will show you what the search engines are watching out for and how you can avoid them. Firstly, whilst autoblogs are quick to set up and literally thrown out there, you still need to make sure they provide valuable information. The search engines are looking for sites that are relevant to their searchers and provide good information. Therefore if you can provide valuable and useful information that is keyword rich and paying attention to LSI (Latent Symantent Indxing) then your autoblogs will look much more natural and useful to the search engines. *Success Tip* Provide valuable and useful information that is relevant to your target market. Many autoblogs rely in scraped content, i.e. content which has come from other sites. These could be Youtube, Yahoo Answers, article directories, Amazon, Clickbank and so on. Scraped content is obviously not unique and the search engines will know this. Therefore if you can combine scraped content with some unique content and some spun / rewritten PLR then you should find that your website does well in the search engines. Alternatively, you can use one of the many uniquifier plugins. These are plugins that fool the search engines into thinking the content on each page is unique. Personally, I don’t trust these plugins because the search engines will be well aware of them. Plus you have to keep the plugins up to date which means a manual intervention on each site to upgrade it. *Success Tip* Balance PLR, unique and scraped content for best results. Search engines are smart. You have to remember that companies like Google employ people with brains the size of a planet. They are constantly on the lookout for footprints on websites, i.e. anything that can link sites together as having been mass created. Some pieces of software leave these footprints which raise a hug red flag to the search engines who instantly check them out for spam. Whilst it may be tempting to speed up your site creation using tools that leave a footprint, this is a big risk. If the search engines realize the footprint is there then they could easily find your websites and classify them as spam and then there’s almost nothing you can do about it. *Success Tip* Don’t leave any footprints in your autoblogs. One of the easiest to trace footprints is the meta tags and meta keywords. When creating a site people either completely forget to set these or they use the same one on every page. Whilst this may be tempting from a time saving point of view this isn’t going to help you in the long term. Firstly, it is a footprint that can be traced and secondly you are harming your rankings in the search engines by ignoring these fields. Success Tip Set unique meta tags and meta keywords for every page. Another giveaway to the search engines is using one of the default Wordpress themes or using the same Wordpress theme with the same set up one very single page. There are a lot of people who are rushing to throw out these sites and don’t bother with changing the theme. This is a sure fire sign of one of two things … either a spammer or a complete and utter Wordpress novice. In either case, the search engines are not gong to pay them a lot of attention. So you need to find yourself some themes. A quick Google will find more than enough Wordpress themes to keep you busy or you can have your own created or you can use a theme such as Thesis and configure that. You do have to remember that the search engines are run by very smart people who, to be perfectly honest, are one step ahead of us Internet marketers because they know the rules of the game and we’re just guessing. One thing the search engines do is monitor IP addresses of websites. These are numerical addresses that tell computers where a domain is located. We humans use domain names because remember www.MyWebsite.com is far easier than remember 172.168.43.129 for example. Therefore you need to vary your hosts and / or IP addresses to make sure you don’t have too many autoblogs on a single host. This could mean taking out multiple Baby hosting accounts with Hostgator or a reseller account and buying a block of IP Addresses. You can expect to pay around a dollar a month per IP address with most big hosting companies. You don’t want more than 7 to 10 autoblogs on a single hosting account or IP address. This is simply to avoid leaving a footprint. If you created 1000 autoblogs on a single IP address it wouldn’t take long for the search engines to work out that everything on that IP address is an autoblog and just ignore every site from it. Following these tips will help to ensure that you create sites that stick and are not delisted or removed from the search engines rankings. To Your Success, YOUR NAME YOUR LINK