SUBJECT: Continuity Cash Lesson #3: Starting A Membership In The Right Market

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There's no point spending months working on a
membership site if no one is going to buy it. So today,
we're going to learn how to select a great market for
your membership site.

A good market has desperate, impulsive buyers.
People that want to buy NOW!

There are a lot of hot markets out there, that have
a lot of people interested in them, BUT they are
not buyers.

These are the kind of markets were people maybe do a
lot of research, but they don't do a lot of buying.

These types of markets may have websites with a lot of
discussion groups, but they're not passionate or
impulse type buyers.

What we want ideally is a crowd of people with a
desperate, I have to have this now, or I need a
solution right now. kind of mentality.

We also want to look for a group of people that reside
in a niche where there are other advertising outlets
besides just Pay-Per-Click.

We want to get into a niche where there are other
opportunities that we can advertise with banners on
some else's website, possibly in magazines, if there
happens to be a magazine related to the niche that
your membership site is based in, radio advertising on
a talk radio show that covers your niche, or even
trade shows or seminars where people are passionate
about your topic.

We also want to look for the type of niche where we
can offer fulfillment as an information only product.

We don't want to have to pay for inventory, or spend
money on products to resell.

We are looking for a niche that we can just create
information products in the form of e-books articles
and videos that are delivered digitally on the
Internet or as a monthly shiped CD or DVD to your
customers directly.

There is a way bigger profit margin when you sell
information than when you sell a physical product,
that has a high production cost.

So we are not looking for something that we have to
buy and then resell, we want to sell information,
because the cost of creating information is not that
high, and you can basically create information once
and sell the same download or access to that
information in your membership site over and over
again.

Once you've paid for the original creation of that
content to your customers that sign up in the future,
it costs you nothing more, and your supply never runs
out.

Another important thing that we want to consider when
setting up our membership site is to make sure that we
are targeting *Proven Internet buyers*.

There are actually some niches, where the targeted
customers just do not like to buy online, they
preferred doing it in person or over the phone and
these are not the type of customers we are looking for.

We are looking for customers, that are used to making
purchases online and that love to consume all of the
available information they can in their niche.

A great market has a need for ongoing support, we are
not looking for a one-hit wonder here where one e-book
would tell them everything they would possibly need to
know.

We want to look for a niche where there is a continual
need for people to come and learn new and ongoing
things in your niche. A type of website where your
customers are and have a need and a desire to come
back again and again each and every month for new
content.

If there's not a need for new content every month it's
going to be pretty tough to keep charging them a
recurring membership fee every month.

In my full video series we cover everything on how you
can find a hot niche that's going to be evergreen, and
keep your customers coming back month in and month out
to devour the content you create for them.

To find out exactly how you can get started creating
your membership site today check out our full video
series.


To your success,
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