SUBJECT: Lesson #4 - Testing And Tracking

{!firstname_fix}

Welcome to the fourth day of my seven day e-Course on the
conversion process and how you can use it to be successful. I
hope that you find this information valuable and helpful!

Now, when it comes to driving traffic to your website, you've
got two choices when you're doing the testing: pay per click or
organic traffic. Now, pay per click's obviously faster. You
could possibly get your 500 visitors or whatever in a day.
However, it's going to cost you money. Organic, obviously, is
going to be slower and cheaper. So it's up to you. It depends
upon your budget. There is no right or wrong answer. Whatever
money you have or however you want to approach it, that's your
choice. Pick either one of these. It doesn't matter which one it
is.

Now, some other tips that you can use to improve your conversion
rate. One of them is to offer a discount on an exit splash page.
So have one of these pop ups. You've seen the virtual assistants
and all those things. They actually can work quite well, and you
can offer a discount then.

Now, be aware that if you offer a discount there, that news,
information, will get distributed. People will work it out. So
only do that if you're happy to accept that lower price, because
a lot of cases you are going to get people who are going to just
leave your page and come back in order to get the discount. So
be aware of that, please, that that's going to happen. So don't
offer a discount if you're not happy to sell it at that price.

We hope that this info has been helpful. Please stick around for
our next e-course on the conversion process.

To Your Success,
YOUR NAME
YOUR LINK