SUBJECT: Lesson #2 - 3 Email Marketing Mistakes...

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While email marketing is a great way to stay in touch with your
customers and clients, there are many common mistakes that
companies make that can cause a loss in customers.

Learning what not to do is as important as knowing how to
optimize your email marketing plan.

1. Sending out too many emails

This is the most common mistake that a company can make when it
comes to email marketing. Your customers do not want to get two
or three emails a week. Some companies send that many out in a
day. This can lead to the customer adding your email address to
their spam list.

When this happens, they will have no chance to receive the
emails that they may want to see. You will not get any click
through activity that will increase sales if your customers are
sending your emails to their spam folders automatically.

2. Sending out 'generic' emails

Who wants to read a general email saying 'hi how are you
doing?'..

When starting out there is a tendency to do this which is a big
no-no.

Every email you send out must have a purpose to it. If you're
informing them, inform, if you're promoting, promote, if you're
handing out a freebie, do so.

Don't send an email for the sake of it because after all, these
are real people at the other end who signed up for things
related to what you're offering.

3. Greed

I've been on lists that constantly promote day-after-day. It's
tiresome and doesn't give the reader any chance to read and
fully digest what you have offered the previous day.

1-2 emails a week is more than enough!

These are just 3 things that come to mind what sending out
emails. To get the most out of your mailing list, check out the
Email Marketing Demon video series. 

Follow the link below for a full video series on how to become
an email marketing demon!.. 

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