SUBJECT: Facebook Lesson #1 - Researching Your Target Market

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Welcome to the first lesson of my five-part crash
course on Facebook advertising and how you can
increase your conversions and general promotions.

The first thing you need to consider is your
keyword choices. What keyword most falls in line
with what you want to sell – your product or your
page? There are different ways to get the most
effective keywords, such as using Google’s
powerful free tools.

The next thing you want to do is find out where
your keyword is most searched – are more people
searching for your product in Florida, Canada, or
California? There are simple and free tools you
can use to find the trends. 

Once you do this research which could take you
only a few minutes, you should find out the top
sites in your niche area. You can use Alexa.com
to help you with this for free. Visit the top 2
or 3 sites in a particular search so that you
will be able to compare their demographics.

Next, you want to find out a little more about
the people who are searching these sites if they
are available. This information can be found on
Quantcast, another free and great service to help
you find your demographics that you will use to
place your Ad on Facebook’s Advertising interface.

Stay tuned for our next lesson because we will
tell you what to do with your demographic
information. 

To Your Success,
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