SUBJECT: Facebook Lesson #2 - Planning Ahead to Make Your Ads Work

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Welcome to the second lesson of my five-part
crash course on Facebook advertising and how you
can increase your conversions and general
promotions.

Now, in order to plan ahead and save yourself
time and money you want to know where you are
going to send all this new traffic to. Are you
going to send them to a Facebook fan page or are
you going to send them to a regular website?

I have found that sending traffic to a fan page
is a lot more effective in the long run, because
here you can develop a deeper relationship with
them. From there you can get them to your landing
page. 

Doing this has other benefits including sending
them updates and free downloadable items. 

So the first thing you need to do before jumping
in and getting your ad going is creating a fan
page. I recommend doing this whether or not you
decided to send them to your own site at first. 

In our next lesson we'll review how to write your
Ads and actually get the approved!


To Your Success,
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