SUBJECT: Facebook Lesson #3 - Writing Your Ads and Getting them Approved

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Welcome to the third lesson of my five-part crash
course on Facebook advertising and how you can
increase your conversions and general promotions.

Today, we are briefly going to talk about how to
actually write your Facebook Ads and get them
approved. Now we need to remember all of the data
that we worked hard on getting. Keep that handy.

Now we want to make sure that the users have a
great experience, so we need to review a few do’s
and don’ts. 

Here are a few don’ts:

Don’t mislead Don’t insult race, religion, etc.
in ad Don’t use all capital letters Don’t use
redirected landing pages Don’t use numbers in
place of word

Do’s:

Use proper grammar and capitalization Action
picture that relates to your audience Do use a
landing page whether it’s a fan page or squeeze
page Do have a call to action Do make sure
keywords are in your title and body

As far as Facebook approval, make sure that you
are selling any drugs, alcohol or anything
illegal. Make sure that you don’t post anything
that could be offensive based on religion, race,
ethnicity, or nationality.

In our next lesson we will review what ins and
out of setting up and testing your ads.


To Your Success,
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