SUBJECT: Facebook Lesson #4 - Setting Up and Testing your Ads (CPC vs. CPM)

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Welcome to the fourth lesson of my five-part
crash course on Facebook advertising and how you
can increase your conversions and general
promotions.

A few things you should remember when you are
creating a Facebook Ad, make sure you that you
have a call to action. That essentially means,
that you actually ask people to do something:
click here, watch a video, download a free
report, or whatever.

The essential thing you want to do is build trust
with your audience and those you are trying to
sell to. Now using Facebook’s ability to micro
target demographics, your ability to get higher
conversions is absolutely essential.

Remember that you want to limit your Ad spending
at first so that you can analyze the effect of
the advertisements. On Facebook you have two
choices: CPC (cost per click) and CPM (Cost Per
Impression) I would recommend CPC because often
times you get the impression anyway. Facebook may
be also getting rid of CPM in the future. If you
want to try CPM you can by creating a new
advertisement and see how it works for you.

In our next lesson we will discuss how to build
more traffic on your fan page.


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