SUBJECT: Lead Gen Lesson #3 - How To Follow-Up With A Customer


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Whether you send gift certificates,
coupons, a 2 for 1 special, a free
gift, or just a friendly thank you
letter to stay on your customer’s radar
screen, these types of letters are
memorable and encourage your customers
to send you referrals.

As always, these types of letters
should be personalized, and never use a
mailing address letter on the envelope.

Here's an example of a customer who has
just bought a piece of artwork who also
receives a thank-you note making them
aware of other offers especially
reserved for them.

Useful for any offline and online
business!



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Dear Mr. Smith,

I hope you are very pleased with your
recent purchase of my quality artwork.
May it bring much viewing pleasure for
you and your family for years to come.

Being an independent artist, I truly
appreciate your business! I really want
to personally thank you!

You should know that a recent painting
I did was auctioned locally for more
than $10,000.00! My work is featured at
local art shows, and my original Silent
Tempest painting has been on display in
the Wadsworth Atheneum In Hartford
since 1998. That means if you hold onto
your painting, you’ll likely see its
value increase considerably.

As you may know, I also paint custom
portraits, landscapes, abstract art,
and theme-based artwork from your
choice of subjects.

What does that mean for you?

Good question. I just moved into a new,
more spacious studio, and I’m having a
special sale just for my best
customers. Here’s what I want you to do
(you’ll love this): call me right away
for a absolutely FREE, no obligation
quote on any custom painting you’d like
me to do for you. But…

Don’t tell me you have this letter
until after I give you my free
no-hassle quote.

Only then tell me that you have this
letter, and I’ll knock off an
additional 21% off of my already
ridiculously low price.

That way you’ll know for sure I haven’t
“padded” my price just to give the
appearance of a sale. I’m going to let
you trick me!

Why would I do this? Simple. I want you
as a customer for life. Most of my
customers come back again and again,
because they love my inspiration and
extraordinary use of colors. And they
appreciate the fact that no other local
artist enjoys an appreciation on the
value of their paintings as I do.

So call me today at (555) 555-5555 for
your FREE quote.


Very Truly Yours,

John Artist

P.S. Remember, call me right away to
take advantage of this most exclusive
offer for my best customers only.

P.P.S. Also, don’t tell me that you
have this letter until after I give you
my rock bottom price first!

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Ok, obviously that’s fictitious. Plus I
personally wouldn’t use price as a
selling point for an artist (unless
your market warrants it), but you get
the idea.

One car salesman collects the name and
address of everyone who comes in to
check out a car. Then he sends them a
personalized letter, thanking them for
stopping by, and telling more about the
car they looked at, it’s features,
benefits, etc. Even if it results in
one more sale a year (and he gets more
than that), it’s worth it in his case.

You can apply this format of
after-sales follow-up in any business
and is a great way to keep your
customer hot for more.

Watch the videos below to see how you
can get started today!..

YOUR LINK


To Your Success,
YOUR NAME