SUBJECT: Membership Sites Lesson #2 - Membership Site Formats

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There are many different formats of membership site and your
choice of format could influence the script you choose. If your
script doesn’t offer the features to provide the format you want
then you will either need to change your format or your script.

From your niche research you will have determined what formats
your target market will be open to.

A fixed term membership site is a great model to set up on
autopilot. Basically, someone joins your site and gets delivered
content for a fixed period of time. It may be 3 months, 6 months
or even a year. 

This model works well because the member knows they are not
going to be billed forever. They know they sign up for a certain
period of time and that’s it. At the end of the fixed term you
can then market to the more advanced courses or other related
courses.

This model lends itself very nicely to delivery via an
autoresponder rather than a script. Most marketers already have
an autoresponder so it doesn’t require any further investment
from you to get started.

It is a very quick and easy membership site to get started and
you only need to create the first months content initially to
test the site. Once you have people signing up and it is
selling, then you can create and add the rest of the content.

Typically you will send content out on a weekly basis and bill
on a monthly basis. The reason for billing monthly is that
people are used to being charged for things monthly. Most of
your household expenses are billed on a monthly basis and
charging monthly for your membership site is comfortable for
most people.

The next type of model is the one of payment model. This single
payment provides lifetime membership. This is great for content
that isn’t being delivered over time or for delivering a
traditional product. It is also very good for social networking
type membership sites.

This is a very good membership site model that many marketers
use. The downside is you don’t get the recurring membership fees
but you build a list of qualified buyers.

The monthly payment membership site where content is delivered
each month is the type of membership site most people are
familiar with. Often these are billed until the member cancels
because it is providing access to content that is regularly
updated or to a forum / discussion board.

This model is great for PLR memberships and other memberships
where content is provided each month.

Depending upon your business model you may well limit the number
of members to your site. This scarcity can often help sales and
justify the value of your site, particularly in the case of a
PLR membership site.

PLR is most valuable when few people have it, so a membership
site with a limited number of members can charge a higher price
than a site with more members.

PLR and Resale Rights clubs are popular forms of membership site
and lend themselves well to the membership site model. However,
don’t get caught up in that being the only way to create a
membership site.

Other types of membership sites are dating sites. Niche dating
sites are particularly popular and can be very profitable for
you.

Leading on from this are other types of social networking
membership sites. Facebook is a well known social networking
site but you can create niche social networking sites and charge
for membership.

One great way to get people in to your membership site is to
offer a free level of membership. This may be in the form of a
free 3, 7 or even 14 day trial so people can see inside the site
and see what they can get.

Lots of people will sign up to a free membership and this gives
you an opportunity to tease them with whatever is on the inside
of your site to get them to sign up. Not only that, but you have
a list of people you can market other offers to as well.

A free membership or trial can often make the difference in
people choosing to sign up or not. A lot of people will give it
a go if it is free and then if they find it is of value to them
(which of course they will with your site) they stay a member
for a period of time.

Whenever you set up a membership site think about having a free
point of entry into it because this can dramatically increase
your signups and help to build a profitable targeted list. 

To Your Success,
YOUR NAME
YOUR LINK