SUBJECT: Membership Sites Lesson #3 - Providing Content

{!firstname_fix}

The content is the heart of your membership site. The script is
the engine that drives your site but ultimately it is the
content that gets and retains members. Without good content you
are going to struggle to set up a good membership site and to
earn from it.

It is up to you to provide high quality, valuable and useful
content to your members. The better the content then the higher
your member retention rate will be.

Ideally you want the content to be unique to you for maximum
value. If you do not have unique content and your content can be
found by people outside of your membership site then there is no
reason for anyone to join your membership site.

Unique content is inherently more valuable and so you will be
able to justify the cost of your site to your members through
the value and uniqueness of the information they will receive.

You will also want to update your membership site regularly. If
you are delivering a normal e-book using a membership script
then you want to add unexpected bonuses and other information
regularly in order to get people back to the membership site so
you can show them more offers and to keep you and your services
in the forefront of their mind.

If you have told your members that you will deliver content at a
certain time then you need to make sure you deliver it on time.
Many membership sites have gone under and the owners reputation
has been ruined because they have been late in delivering the
promised content.

You want to listen to your members when it comes to providing
content. Encourage feedback from them and then you can provide
them with the content that they want to receive. This will help
to make your site more popular and also help you to retain
members longer.

When it comes to creating you have a number of options available
to you.

Firstly you can write it all yourself. Obviously this is very
time consuming but if you are an expert in the niche or you are
on a tight budget, it may be the best option for you.

The second option is to interview experts and use their
interviews as content. You may even be able to get some of these
experts to write you content for free in return for promoting
them and talking about them. Particularly in non Internet
Marketing niches experts are often happy to do this.

The third option is one many marketers take. They hire
freelancers to create the content for them. This will cost you
money, particularly if you are hiring good quality freelancers,
but it will ensure that you get unique content.

There are some other options available to you such as getting
your users to generate your content. This will work in a social
networking or forum type of membership site.

You can use resale rights products too but remember that these
are often promoting other people’s websites and services and so
can take away from you and your products.

Finally you can use re-written PLR products. So long as you have
changed them significantly then these are a great source of
material for your membership site. You can break them down into
lessons or use them as is, depending on the theme of your site.

Content is vital to your site so make sure you take the time and
make the effort to ensure the quality is high in order for you
to retain members for as long as possible.


To Your Success,
YOUR NAME
YOUR LINK