SUBJECT: Lesson #1 - One-Time Offers Uncovered!

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An OTO, also known as a one time offer, is a proposal
that is made to a potential customer at a time when
they have only that single chance to make a purchase.

The OTO is something that can make you a lot of money
if you know what you’re doing, and this is why it’s so
important to know exactly what an OTO is, how it works
and why it’s so popular.

Typically, the one time offer in its most true form is
offered after a sale is made on an existing product,
for a similar product or service that would enhance
the current purchase.

At the direct marketing company I worked with we sold
shoes and insoles to people with foot discomfort. A
lead would see our infomercial on television, call in
to place an order, and be taken through a scripted
series of OTO’s.

What we did for insoles and shoes, others have done
for everything from knife sets to e-books. An OTO is
applicable to any given situation that involves a
sale.

This OTO was an interesting one because all the
products we offered were meant to enhance the
customer’s foot comfort. So if customer X, we’ll call
him Bob, orders a set of the comfort insoles for
$19.99, we ask him if he’d like some peppermint
massage spray to use on his feet before and after
using the insoles.

Regardless of his answer the next offer was for
special orthopedic socks that would help the foot rest
comfortably with the new insoles. And this process
would go on for about ten to fifteen minutes, or 5-10
separate OTO’s.

At this point you might be thinking that the customer
probably turned all of them down, and hung up the
phone to boot. Wrong, the customer purchased about
half of the OTO’s offered to him, and the company was
able to take a $19.99 purchase and transform it into a
$120 purchase just from pitching a few clever one time
offers.

The above example best symbolizes what a one time
offer is all about. It’s unexpected, exciting, relevant,
and most importantly presented at the perfect time.

Find out how you can create your own hot-selling one-
time offers yourself, even if you've never created
one before!..

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