SUBJECT: Lesson #4 - How To Theme Your One-Time Offer


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One of the most important things to keep in mind when
dreaming up your OTO is the theme of the offer. If
you’re selling e-books about dating, and present the
customer with an OTO for gourmet coffee, understand
that your OTO is in trouble, and will not convert well
at all.

Instead you’d want to offer a membership to a dating
website that offered expert advice, counseling, etc.
The first OTO type we’re going to look at is OTO’s
that are themed with a previous offer.

To theme an OTO towards a previous offer is a natural
and positive thing to do when one has something more
to offer.

Not everyone has something positive to offer, and you
must make sure your offer has more value than the
product or service that the individual is or was about
to purchase. The OTO that has a previous theme,
especially with those that are leaving a site without
purchasing, has a much better rate of success than any
other.

A themed OTO you’ve all probably seen is that of the
popcorn upgrade. If you’ve ever been to a movie in the
past several years you’ve encountered the proposition
to upgrade from the medium popcorn you just ordered to
a large for just 50 cents more.

I’m not sure about conversion rates on that OTO, but
it’s probably pretty high. The reason it does well is
because people can justify the value of the popcorn,
after all it’s just 50 more cents.

Take the same principle of the themed popcorn offer
and apply it to something you’re more likely to be
selling, like an e-book. If you sell an e-book on the
health benefits of drinking water, it might make sense
to offer your customer a discount on a water purifier,
or a set of drinking glasses.

This is a little different since you’ve gone from
information products to physical products, but the
fact remains that people would find this of value for
the most part, and give it a shot. If you don’t feel
like shipping the product, just include an affiliate
link to a major retailer like Amazon or eBay :)

More on that in the full course!

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