SUBJECT: Lesson #4 - Making Money With PLR

{!firstname_fix}

There are many different ways to make money from PLR products.
It is only limited by your imagination and creativity. This
chapter will discuss some of the common ways to make money from
PLR. You may choose to do one of these or many of them,
depending upon your target market, the rights and your business
plan.

Create An E-Book

This is the most common choice with PLR products. Most PLR
products already come as e-books so most people will turn them
round and sell them as is. With the techniques you will learn in
the next two chapters you can make some changes to an existing
PLR e-book and increase your earnings from it. 

A PLR product could become a single e-book or a group of e-books
depending on the subject and what you do with it. You may
increase the length of the book or shorten it, but more on that
later on.

Create An Audio Book

Audio books are perceived as being higher value than just a
plain e-book. You could sell the product solely as an audio book
with a transcription (the e-book) thrown in as a bonus.

With our iPod friendly culture, many people love to listen to
audio books as they can do other things whilst they are
“reading”. Delivering an audio version will set you apart from
the competition and add value to your package.

You can either record the audio yourself or you can hire someone
to do it. Any of the freelancing sites will have many voiceover
artists who would be happy to record your product. The higher
quality artist and the more experience they have, the more you
are going to pay, but the end result is a much higher quality
product for you to sell.

Create A Video Series

Video is perceived as being even more valuable than audio, and
many people love video these days with the wide availability of
broadband Internet. 

You could sell the product as videos with a transcription (the
e-book) or you could sell the e-book with the videos as an
upsell. Both of these work and it will depend on your target
market how well they are received.

These can be recorded yourself or outsourced depending on your
skills, vocal abilities and finances. You need to ensure you
create a high quality product in order for you to maximize your
revenue, so if you are not sure you can do it then you need to
outsource it.

Video lends itself nicely to physical products, as does audio,
which we will discuss in a minute.

Create A Membership Site From It

There are many opportunities to create membership sites from PLR
products. These could be training products or other types of
membership site based around the PLR product itself and maybe
other products.

Membership sites are a great model because you usually charge a
recurring fee paid every month. This means you have a few months
guaranteed income from each member, instead of just making the
single sale. This makes a membership site a very attractive
model for business

Add It To A Membership Site

If you already own a membership site then you may want to
re-write the PLR product and use it as content for members.
Exactly what you do with it will depend upon the rights granted
with the product and the needs of your members.

However, PLR products are a great source of content for
membership sites and many people make a good living from this
type of site. You will understand your members and be able to
give them what they want from the PLR.

Create A Home Study Course

A home study course is typically a multimedia course involving
audio, video and books. These may or may not be a physical
product.

In most cases, this will be a reasonably substantial package
that provides complete training on the subject. This usually
comes at a premium price to the end user and provides them with
high value.

If you are creating home study courses then they will often be
an amalgamation of a number of PLR products together with
original content. Home study courses make a good backend product
or upsell.

Create A Physical Product

Even in our digital age, people love to receive physical
products. Some people won’t want to download the digital product
and others will just want a physical product for safekeeping. It
means they don’t have to print / burn it if they can buy it from
you.

Physical products are also easier for you to sell offline
through classified and other adverts.

The physical product may be an upsell or may be the entire
product itself. If you are delivering digital products then
having a link to order the physical product on the download page
often brings in some additional income.

You can use a company like www.Kunaki.com for CD and DVD
production and someone like www.LuLu.com for your printed books.
Which one you use depends on your product.

Create A Viral Product

Viral products are a great way to get traffic to your website
and promote either your own products or affiliate products. The
basic premise is that people take your viral product and
distribute it to other people with your links in.

This could be a product they can give away to their subscribers
or website visitors or it could be a product they can sell with
resale or master resale rights.

Remember when creating a viral product it has to be something
people will want to pass on to their friends or list.

Create A List Builder

Depending on the rights, you may be able to use it (particularly
if you re-write it) and use it as a giveaway to build a list.
Offering something like this to your visitors will help
encourage them to sign up to your list.

The rights may not permit you to do this, so you may end up
having to significantly re-write it as the giveaway product.
Remember that it has to be something of value, it can contain
affiliate links and must pre-sell your main product.

Create An On or Offline Training Course

Training courses can earn you a lot of money. Rather than read
an e-book, you can present your PLR material in the form of a
training course, which has a higher perceived value and could
well have a recurring billing component.

This may end up being a multimedia course or even a program you
deliver in person. Remember, there are a lot of companies and
groups offline who still hire speakers and people to present to
them.

This is potentially a very high value opportunity and requires a
bit more work than creating an e-book, but will be worth it for
you.

Create An E-Course

E-courses are like training courses but are delivered by
autoresponder. These are typically training courses or even
membership site content. If you split the PLR product up into
various modules then you could create an e-course that could be
either a pre sales or post sales training course or even a
product in itself.

Use It As Website Content

Providing the rights permit it, you can use PLR as website
content. It makes a very quick and easy way to create a website,
particularly if you are using PLR articles.

This again provides you with a rapid way of creating a website
with high quality content. If you mix it with unique content
then you are on to a winner as far as the search engines are
concerned.

Use It As Autoresponder Content

Finally you can use all, or some, of the PLR product as content
for your autoresponder sequence. You can purchase PLR
newsletters, but these really need to be re-written before use.

There are a whole host of uses for PLR material and you can use
any one of the above or any combination of them with your PLR
material. You may find that you create an initial e-book and
autoresponder series and then create many other products based
on PLR material to satisfy your market. 

To Your Success,
YOUR NAME
YOUR LINK