SUBJECT: Lesson #5 - Maximum Value Of PLR

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Anyone can take a PLR product and then sell it on either as PLR
or master resale rights without making any changes to it. The
real serious income comes when you change the product around and
create a valuable proposition for your buyers.

In order to maximize the value you need your product to stand
out from the crowd. It needs to be different from everyone else
who is selling the same PLR product in order to attract the most
sales.

The easiest way to do this is to change the title and graphics.
That’s a good start, but if people do buy the product then they
are going to realise it is the same content as other products
and you may see a high refund rate.

You can further add value by adding extra information into the
product. If you have researched your niche and you know what
they are after and what they want, then you can add more of this
information into the product to increase the value of it.

With some bonuses on the sales page (perhaps made from other
PLR) you have a high value product that solves the target
markets problems and should sell well.

You can further add value to the product by creating an audio
book and a video course from it. Not all products lend
themselves to these formats, but if yours does, then these are
perceived as higher value than just an e-book.

If you follow the herd and try to sell your PLR product as is
then all you are going to do is make a short term income and
compete on price. This will drive the price down and make it
harder for you to earn a decent amount of money from your work.

By thinking outside of the box and being creative with your use
of PLR plus re-writing it (see the next chapter) you will be
able to maximize the value of the product to your target market.
It will stand out from the crowd and will be easier for you to
sell.

To truly maximize the value of your product you have to
understand your target market. What pain are they experiencing
that has made them look for a solution? What are their problems?

Knowing this will help you create a product that will sell well
because it meets their needs. If you also understand what they
want, then the product will be a big hit. 

People don’t always buy what they need, usually they will buy
what they want. This is why you find families who can’t afford
to feed their children with 52 inch plasma TV’s. They need to
feed their family but want the television. Wants will win in the
majority of cases.

So what does your target market want?

All of the above will help you to maximize the value of your
product even before you have started re-writing it. Add in the
re-writing from the next chapter and you will have a high class,
valuable product that should do very well for you.


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