SUBJECT: Lesson #6 - How To Rewrite PLR

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Re-writing PLR is the key to making the product your own and
maximizing the value from it. Once you have significantly
re-written PLR it becomes your own product and you are
effectively free from the license restrictions.

Re-writing PLR can be outsourced. Any of the freelancing sites
will have competent writers who can do this for you. Remember to
check out samples and their feedback before you start in order
to ensure they are decent quality writers. The price will vary
from a few cents a word to a few dollars a page depending on the
writer.

You want to have new graphics designed for your product. You may
be tempted to just change the title on the graphics, but people
will still think it is the same product. In order to get maximum
value your product must be perceived as being different from the
competition.

If you are good at graphics then do this yourself otherwise
outsource it. You want the site design and a product image at
the absolutely minimum.

You need to change around the title page as well, add your
graphic to it and change the layout in order for it to fit your
own personal style and to differentiate it from the competition.

If there isn’t a disclaimer in the product then you need to add
one, or add to it if there is one there. Again, this helps to
make your product unique.

The table of contents is the next thing to tackle. If there
isn’t one, add one. If there is one already there change it
around and make it look different from the original. Change the
layout and then change the chapter headings (moving them around
and adding some if you can) to make it completely unique.

The introduction will need rewriting in your own style. Make
sure this grabs their attention and is completely different from
the original. This will make your product stand out and ensure
your readers enjoy your product.

Ideally you want to rewrite the content by a minimum of 50%.
This means swapping content around, adding to it, either unique
content, PLR articles or other PLR books and creating a totally
unique product.

You need to write in your own style, providing it is appropriate
for your target market. If you write in a style that is not
appropriate for your market you will alienate them.

For example, a book on confidence or dating can’t be written in
a doubting, wishy washy tone because it will not be accepted by
the market. Just as a book aimed at the scientific community
can’t be written in an informal, laid back style.

The style of the book has to be appropriate for your market and
if you have done your market research you will understand their
problems and pain as well as the solutions they are looking for.
This will enable you to target your style and content precisely
for your market for maximum results. 


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