SUBJECT: Lesson #2 - How It Works: The Pre-Launch - Stage 1

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During the pre-launch phase you will not have a sales page on
your website. Instead you will have a squeeze page or possibly a
mini sales page. Depending on your launch strategy you may well
have different information on this page relating to your
pre-launch email campaign.

The idea behind the squeeze page is that it captures people’s
email addresses so you have a list of eager buyers to email as
soon as you launch the product. 

If you are having partners direct traffic to this page then you
must capture the affiliate links and incorporate them in the
launch email so your partners get credited for their work. If
you don’t, you won’t get partners to work with you again in the
future.

The idea behind this squeeze page is that it communicates the
benefits of the product – it may well be a video, or some text.
Whatever it is, it tells people about the benefits of the
product and why they must buy. Their desired action is to sign
up to the list so you can email them on launch so they buy
immediately.

The other advantage behind having the squeeze page on your
website is that you can start doing SEO work as you have
something on your website for the search engines to list. This
means you can start getting ranked for your keywords or even run
a pay per click campaign to drive traffic to it. 

Follow the link below for a full step- by-step blueprint to
getting your product launched right, first time, every time!...

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