SUBJECT: Lesson #1 - The Sales Page: Your 24 Hour Sales Man

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It has often been said that the purpose of the first
sentence of a sales letter is simply to get the reader
to read the second sentence.

Not surprisingly, the purpose of the second sentence
is to get the reader to read the second paragraph. If
we can get the reader to read the second paragraph
then we have a good chance that they'll go down the
entire slippery slope of readership and read the
entire letter.

If the focus of the first sentence is to raise a
potential problem that the reader may be facing, the
goal of the second sentence is to expand on that
problem.

In video 5 of the Sales Page Blueprint we'll show you
exactly how to address your prospect in any niche so
they can give you their full attention on what you
have on offer. All the time they will enjoy what
they're reading and respond well to your 'buy now'
button!

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