SUBJECT: Lesson #3 - "I'll give you 2 seconds to get my attention..."

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The first and most important part of your sales copy
is the headline. If your headline doesn't instantly
capture your targeted potential customers' attention,
and arouse a specific emotion, the rest of your sales
copy will be useless.

In order to write an effective headline, you must
learn how to use specific words to achieve a specific
reaction.

Before writing your headline, you must first learn a
little bit about the basic human motivators. According
to psychologist Abraham Maslow, human behavior is
always the result of one or more of five basic needs.

He listed these needs in a sequence that he refers to
as "the hierarchy of human needs." 

He believes that until a less important need is met
there won't be any desire to pursue a more important
need. Below are the five human motivators, beginning
with the basic needs and continuing to the most
important needs.

Physiological - Basic human needs include hunger,
thirst, shelter, clothing.

Safety (Security) - Human need for physical,
emotional and financial security. 

Social (Affiliation) - Human need for love, affection,
companionship and acceptance. 

Esteem (Self Esteem) - Human need for achievement,
recognition, attention and respect.

Self-actualization - Human need to reach their full
potential.

When you are aware of the basic human needs, you can
incorporate these needs into your writing. A great
headline will appeal to your potential customers'
emotions. You must feel their needs, wants and desires
and write your headlines with passion and emotion!

Be sure to grab your copy of the Sales Page Blueprints
and what how sales copy is put together from scratch...

=> YOUR LINK


To Your Success,
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