SUBJECT: Lesson #4 - Risk Removal "The Risk Is All On Me!"

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Have you ever come to a website, it looked fantastic,
the product was exactly what you were looking for,
you even read about how well other people are doing
after using the product?

Maybe you even scrolled all the way down to the bottom
of the page and checked out the price first and then
decided if you should read the rest of the sales page.

When the 'Buy Now' button was in view, you were some-
what tempted to buy there and then but something was
stopping you...

You just weren't sure..

You just didn't want to spend straight away because
you weren't entirely sure if YOU were making the right
decision?

Stop for a minute and come back out.

If that was YOUR sales page and you could see your
customers lingering around the buy now button you'd
re-assure them there and then wouldn't you?

You'd remind them about your money-back guarantee,
that if they weren't happy with it they could simply
ask for a refund?

Well let me tell you.. sometimes a guarantee just
isn't enough. With all the other websites out there
boasting a 30, 60, 90 day guarantee you need to up the
ante. You need to place ALL the risk on you, and
create a sense of urgency.

Try this..

"I'll put all the risk on me by allowing you to
try it for free with free shipping, just try it. And
if you like it, which we know you will, you will be
conveniently billed just 4 easy payments of $9.95.

But if you act now, we'll knock off one of those
payments all bill you just 3 payments at $9.95.

And if you are one of the next 100 to order, (while
supplies last in our warehouse), you will also get a
copy of our other top selling eBook which by itself
sells for $19.95 absolutely free.

And if our product does not do everything we said,
and more, you can keep it and never be billed by us.
That's our gift to you!"

This is a fine example of removing the risk
altogether, creating a sense of urgency and breaking
down the price to something more affordable which is
essentially the same whilst offering a scarce bonus
incentive.

If you like this tip, you're going to love to golden
nuggets of information in Sales Page Blueprints.

=> YOUR LINK

To Your Success,
YOUR NAME