SUBJECT: Lesson #5 - Sales copy: Long vs. Short... Which is better?

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It is a proven fact that long sales copy out-sells
short sales copy. However, some visitors do prefer a
short sales letter. You can provide your visitors with
both. For those who prefer a short sales letter,
provide opportunities to click through to your order
page prior to ending your sales letter. 

Try to keep your sales letter all on one page. Your
visitors would much rather have to scroll through your
letter than click through and load another page. With
each additional click, you'll lose a percentage of
your potential customers.

Your words should seamlessly flow together from your
headline through to your order page. Every word,
sentence and headline should have one specific purpose:
to lead your potential customer to your order page.

The simple, well-designed web sites with killer sales
copy make the sales.

Question - "If I create a long sales page what exactly
should I include? I don't want to fill it with fluff!"

Whilst a longer sales page can leave you empty on
words there are ways to reiterate your points and
extend your sales page naturally whilst keeping your
reader's attention.

Watch the full videos of Sales Page Blueprints to find
out how to do this and much more...

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