SUBJECT: Software Lesson #4 - Giving Your Software Functionality And More Value!

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The real value in using PLR software is that it gives you a
fully functional starting point to launch your revision or
reconstruction to make it your product and not a clone of
several hundred others.

Changing PLR software is an alien concept to anyone who’s not a
programmer. It was to me. In fact it scared me rigid.

In actual facts there are smaller tweaks that you can make to
any software to get it working better, be more user friendly, or
just plain old BETTER LOOKING, that are cheap and easy to do for
most programmers. When you find your techy (covered later), you
can discuss this with him.

If the software works as promised (make sure you test it – a lot
doesn’t) you can spend valuable time changing it cosmetically
and creating a different look and feel that says, "This is
mine!" A different color scheme or one that follows what you've
used on your other products, a new cover and some interesting
and pertinent graphic touches all create a product that your
customers will recognize as coming from you...visual branding
goes a long way when you are trying to establish customer
loyalty.

Give it a different name too.

Don’t be worried about reselling software in areas where there
is a lot of competition. How many books on copywriting or
adsense are there? A lot – yet I’ve still made a nice amount of
money by competing in this market.

If people are selling software in a particular subject area it
usually means there is a market for it. Don’t get obsessed with
finding ‘empty’ niches. Too many marketers do this.

You can also separate single functions out of the original code
and make each one an individual and specific application or
process that can be sold on your site as a stand-alone piece of
software. This can create several steady income streams where
none existed before.

I know of a great piece of software that had four main
functions, all of which it does extremely well. However I reckon
that most people who buy this software need 2 of those functions
at most.

Perhaps a better idea would be to create four different pieces
of software that do one of the functions each. You could charge
the same amount of money for each as you did for the original
software and make a lot more profit.

Of course you could go the other way too – find a number of
tasks that usually go together for a group of people –
webmasters, writers, designers etc and grab the PLR to each of
these smaller tasks. Combine them into a larger more powerful
piece of software that does the whole thing, and sell it for a
larger price.

It’s the idea that’s the important bit, as I’m sure you’re
starting to see. Don’t be afraid of trying things out.

Your possible subjects for this merging of applications are
endless. Think about the processes you have to endure on a daily
basis when you are expanding or promoting your business. How
many of those are actually record-keeping, checking out
keywords, researching for new material, testing for conversion
improvements or some other tedious and monotonous procedures?

If you wish you had simpler, faster ways to accomplish some of
your daily tasks, you can be sure that several hundred, or
several thousand people share your attitude and would be eager
to buy software that would free them up to improve the rest of
their projects.

When you have a list of PLR software saved on your hard drive,
organize them according to their focus and see if you can
combine some and make a hot new product that appeals to those
bogged down with the tedious side of being a webmaster, just
like you are.

This is where your lack of technical knowledge could be a major
advantage. I’m a great fan of going to techies and saying ‘make
me a button that does this’. I learned this phrase from a man
who was a serious non-techy but had the ideas to make a lot of
money.

All you need to know is what application would make your life,
work or any other process easier for you. Once you know that, go
pay a techy to make it for you.

One last suggestion for your use of PLR software concerns all
those PHP scripts that can be found almost anywhere online.
Though they are called "scripts," they are essentially software
written in another language than HTML...PHP.

PHP scripts are written in a computer scripting language that
was originally designed to produce the dynamic web pages you see
everywhere you land lately. This is a popular and widely-used
scripting language that can be embedded in HTML code to enhance
old-style web pages and bring them "up to speed" with the Web
2.0 look.

But, regardless of what they call them, they are essentially
pieces of software that easily perform useful functions to make
your website more attractive, more useful or more interactive.

A focused search will uncover hundreds of free PHP scripts to
make your life, and that of your customers, easier. Some of
those frequent giveaway sites will have related collections of
PHP scripts free for your download and use, after giving them
your email address, of course.

You will have to search for the PLR Software, though, since it
is usually overshadowed by the outrageous popularity of PLR
articles. This is the "Treasure Hunt" previously mentioned
occasionally. Good PLR Software products exist for your use, if
you can find them in the PLR article blizzard.

To Your Success,
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