SUBJECT: Software Lesson #5 - Do You Know What Software To Sell?

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Knowing what software to sell and how to make that decision
might be a good topic to discuss here before we get to how to
find PLR software specifically. If you don't know what your
customers are looking for, you will not make good decisions
about what to sell to them.

But if you know what you’d like to see you’re halfway there.

There's several good ways to find out what problems your
customers are having that need good solutions.

The simplest way is to just ask them. If you send emails, you
can send one that isn't trying to sell anything, but asks a
simple question about what your readers would like to have for
software or what online business or website task they would like
to make easier. You will get answers.

Most serious marketers belong to at least one, if not several,
forums and get some good ideas from the postings members leave
asking for help or solutions to marketing, list building,
driving traffic or design problems. If you don't belong to a
forum yet, join one that interests you and pay attention. If
someone asks a question, you can bet there are several hundred
more with the same question. Supply the answer with some PLR
software and you have sales.

Blogs and newsletters are other great sources for ideas for
products you can create from PLR software and PHP scripts.
Subscribers and readers often ask for advice and solutions.
Subscribe to some of each and make a list of what people are
asking for help with or advice about. Keep that list current and
look for answers in your stash of PLR software.

You might ask the publisher of the newsletter if you could run a
survey of his subscribers. If he agrees, ask your questions in a
survey format about what they need or want. There's software
available for creating surveys on newsletters, blogs and forums.

Remember that you can split your software packages up into
single focused applications or combine several for the "Big
Bang" answer to major problems or those with several related
problems rolled into one.

Searching for the number of people looking for keywords that
match your PLR software topics is a powerful way to decide what
software is needed by your customers and those you want to
become your customers.

There are quite a few free, online keyword search tools you can
access 24/7 to help you determine how many people were looking
for your information last month.

Google "free keyword search tools" (with and without quotes) and
you will have enough choices to keep you busy for a while. Once
you decide on some keyword tools to use, put in your keywords
and write down your results or print the page, if you can. Quite
a few of these online keyword search tools will also include
suggestions for additional keywords and long tail keywords
(keywords with 4-8 words, instead the usual 1 or 2).

If you do not find a high level of interest in your keywords or
phrases, you probably should pick another set to search or
another problem to solve.

Here's an example from Wordtracker that illustrates that last
statement. I entered the same two keyword phrases in at least 10
separate keyword search tools I found online and had similar
results from all of them.

My keywords were "free PLR software" and "PLR software." I used
both of them with and without quotes.

931 Total Searches
614 article generator software endless free plr
158 article generating software endless free plr
149 free software making articles unique endless free plr
6 plr software
4 exclusive plr software

The first three results are perfect examples of long tail
keywords.

What you need to notice from this example is that my search
terms were worthless and a poor choice. "Free plr software"
didn't even get one hit and the other one, "plr software," had 6
people looking for it out of 931 searches. Not a good start.

Also notice that the long tail keywords had 921 people entering
those phrases in the major search engines. If you read those
long tail keywords, you will see that there is real interest in
PLR software that will generate articles. There's an example of
your market – article generating software.

Those 931 potential customers also want that software to be PLR,
free and not have an expiration date or be limited to a certain
number of uses (see the word "endless"). Reading those same
three phrases also tells you that those people are looking for
software that will take PLR articles and rewrite them, making
them unique for acceptance to article directories. You can also
presume that they're interested in viral marketing, which uses
unique article submissions to drive traffic to websites.

Besides article rewriting software, you uncovered another topic
of interest, viral marketing. See how you get all that from a
few results from a keyword search engine? Pay attention to
everything you read.

Finally, take a good look at the top three phrases. They
represent the way those searching for your information typed in
the phrase they were looking for, actually a collection of words
relating to what they wanted to find. Learn from it. Your
keyword searches have to recognize how people are typing in the
query or you will never get the results you are looking for.

Using the same two search terms used above, here's the terms
returned by another keyword search tool:

• PLR software for cheap
• PLR software
• PLR articles rewrite software
• Free PLR software
• Internet marketing software PLR
• PLR roulette software
• Software PLR

At least my original two search terms made the list this time!
By now you should have a pretty good idea about how to find what
software people want and are looking to buy. The hard and cruel
fact of Internet Marketing is that the only software that is
going to sell is the software people want.

You could create the most beautiful piece of software ever
written on any of several thousand subjects or niches. If no one
wants it, no one will buy it. Simply put, your business is to
create software you know people want... nothing else.

Remember to keep your eyes open and be aware of what's right in
front of your face. You'll find treasures you can use to jump
start your business I want to just add a quick note here about
why NOT being technically minded is a good thing. Programmers
aren’t marketers.

They’re from another planet altogether. They appreciate
‘beautiful coding’ or ‘seamless integration’ when it comes to
software. They are genius artists and deserve to be revered as
such.

However they are not marketers and are rarely rich.

Your clunky, clumsy idea – the simple little piece of software
that makes your marketing life easier may not be elegant or
technically brilliant… But if it costs you $300 to pay a techy
to get it made (or get the PLR adapted), and then brings you
$25,000 a month and a licensing deal with Apple, who cares? 

To Your Success,
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