SUBJECT: Lesson #6 - Tips to Establish Credibility

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It is a well-known fact that professional freelancers are so
busy with their work load and in meeting their client?s
deadlines that they don?t have enough time to leverage their
skills to grow their own business. In order to establish
credibility you need to market yourself prudently. Here are some
tips to attain credibility:

• Avoid short cuts:

Many freelancers focus on short term goals. In order to meet
deed lines and tight work schedule they try to duplicate and
copy for many of the online sources. Remember this is the most
perilous step to harm your credibility.

• Always meet your dead lines:

It is crucial to make sure to meet deadlines. Always take up
project when you are confident that you can finish then in time
and never compromise on the quality of your work.

• Identity and superiority

Ask yourself a simple question that why should clients hire you?
You should have some superiority over others. Focus on your
specialty. Market yourself well, focus on your area of specialty
and promote your key skills. Remember that if you?re not
superior in some way, why anyone would seek your services.

• Visibility

You might be efficient and effective freelance writer but how
can clients hire you if they can?t see you. You have to be
visible and accessible. This can be done by

• Getting involved in your professional community

• Writing articles

• Develop and update your own website

• Always be in touch with your old clients

• Develop and update your blog

The following comments made by a successful freelancer on the
benefits of blogging are posted below:

In her post, “Why I Write this Blog,” freelancer P.S. Jones says
that blogging is a way for her to remain accountable and meet
virtual colleagues. When you think of it in these terms, you
can?t deny that your blog is an important part of your freelance
businesses. If you write well, each and every one of your posts
can generate new leads and help showcase your skills and
services around the clock.

Tough in this chapter we have explored several ways of attaining
credibility in the market but nothing is as worthy as an
effective content. Always remember “Do Not Compromise on Your
Work”


To Your Success,
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